It's a new year and a new MIC. We're kicking off 2025 with a refreshed look for our brand and our website. One that helps us stand out and clearly show what we offer to our customers.
At the heart of this is a need to keep up with an ever-evolving industry. Digitalization is fundamentally transforming our lives and the way we do business. It's reshaping trade and the global economy, and that of course has an impact on what we do and the services we offer.
As a software company specializing in customs and trade compliance, it's crucial for us to stay ahead of the curve and continuously explore new ways to make international trade more efficient with latest state-of-the art Gen AI features. We wanted to reflect that in our branding and identity.
That's why we're introducing our new 'world of circuits' look. Based around the MIC globe that symbolizes our global reach and the green circuit board that illustrates today's digital-first world, our new branding represents the innovation, connectivity, precision and efficiency that our software solutions deliver.
With elements including circuit boards, computer chips, AI Co-Pilots, light impulses, and futuristic screens, we're creatively and playfully portraying today's interconnected world and shaping our brand's appearance for the coming years.
This concept allows us to showcase the complexity of global trade, with continents, cities, roads, and ports all capturing the digital flow of commerce and setting us apart as a leader in this field. It also conveys how we're the leading experts in trade compliance software.
Check out more of our redesign in our video, which also features a few familiar faces of our own employees. Their expertise and dedication are at the core of our innovation, and we wanted to reflect this and thank them for being such an essential part of our journey. Look carefully and you may even spot our impressive new headquarters in Linz, Austria.
Once you've done that, dive deeper into the world of MIC by getting in touch today to find out what our software service can do for you to make your customs compliance fit for a digital world.