Environmental campaign group the World Wildlife Fund (WWF) has called for governments to put a ban on unsustainable imports that can be linked to global deforestation.

As part of its #OffOurPlates initiative, it wants companies to be prevented from importing soy, palm oil and other products connected to habitat loss and to be held accountable for ensuring their supply chains are environmentally responsible.

WWF executive director of advocacy and campaigns Katie White said decisive leadership is needed, with import legislation the only way to prevent products that destroy forests being sold.

"People don't want to eat food that's destroying forests - but deforestation is hidden even in food that appears home-grown," she added.

Last year, a Roundtable on Sustainable Soya report published in the UK found just two per cent of the country's imports come from zero-deforestation areas.

Meanwhile, cereal giant Kellogg's has announced it will be removing all unsustainable palm oil from its products.

This growing impetus towards environmentalism may mean many businesses having to rethink their supply chains and the locations they import from.